Brand
The Stratlyze brand
One fixed, monochrome identity — Mono Cool Slate. Calm, precise, and honest about every number it shows. Use these assets as supplied; don’t alter the mark.
The logo
StratlyzePrimary — ink tile, paper funnel
StratlyzeInverted — for dark / photographic backgrounds
Colour — Mono Cool Slate
Colour is reserved for data, never decoration. The brand itself is monochrome; the four semantic colours appear only on figures.
Ink
#232A2D
primary · text · the mark
Paper
#F7F8F9
light surface / base
Cool White
#ECEEF2
dark-mode ink · inverted mark
Soft Charcoal
#15171A
dark surface (not pure black)
Profit
#2E9E6B
gains
Loss / breach
#D2453B
drawdown · rule breach
Caution
#C98A2B
approaching a limit
Info
#3B6FB0
honesty labels
Typography — Geist
Stratlyze
Geist Sans · Semibold — UI & wordmark
14 522.57 · 3.92 · 1.39
Geist Mono · every number & tabular figure
Usage
- Use the mark as supplied — the ink tile with the paper funnel, or the inverted (cool-white tile, charcoal funnel) on dark.
- Keep clear space of at least ¼ of the mark on every side; minimum size 16px.
- Never recolour, rotate, stretch, outline, or add a gradient, shadow, or third tone.
- Never render the funnel as a solid red downward triangle.
